Company Flora is dealing with production, freezing, processing and trading with frozen berrylike fruits, cultivated or wild, first of all raspberry.
Coldstore has capacity of 1.200 t; it is placed in small village called Sadjavac, two kilometers from Ivanjica, surrounded with high quality raspberry and blackberry fields.
Ivanjica is situated on the banks of river Moravica. Moravica have its headwaters on the mountain Golija – biosphere reservation (declared by MAB/UNESCO committee on 15th of September 2001) as a part of Nature park, the only one in Serbia and one of 211 reservations in the world.
Raspberry is grown on the altitude from 400 to 1000 meters where it has the best quality. In the last few years Ivanjica has grown into leading raspberry producing area in Serbia.
Because of its orientation toward export in EU countries, as well as constant improvement in food processing, Flora is certified for Quality Management System ISO 9001:2000 and has introduced a HACCP plan (Hazard Analysis and Critical Control Points).
Flora has started to work on preparation for certification of EUREP GAP system together with its producers.